Artificial Intelligence & Big Data

Thursday, October 22, 2020

What is Big Data?
This is a term that refers to analysing large volumes of data to reveal patterns, trends and associations – especially in relation to human behaviour and interactions. Big data can be useful for businesses to analyse and use for strategic business decisions.

How has Big Data evolved in 2020?
Companies are taking advantage of more ways to analyse their data, including augmented analytics. Businesses are employing data scientists to use augmented analytics for data analysis with machine learning algorithms and natural language processing (NLP).

What are some examples of Big Data?

  • Amazon – Ads are based on what you have previously bought, using years of individual consumer data that can be tracked back to the founding of the company in 1994. In recent years, Amazon has been offering companies access to its self-service ad portal, where ad campaigns can be purchased and targeted to specific demographics.
  • Netflix – Viewing history influences what is shown to the viewer on their account and every show that a user watches is tracked, down to when and where during an episode they hit the pause button.

What is the future of Big Data?
With data predicted to grow exponentially (the global datasphere will reach 175 zettabytes by 2025) big data management and analysis is becoming more important/widespread. How big is a zettabyte you ask? 1000 megabytes = 1 gigabyte, 1000 gigabytes = 1 terabyte, 1000 terabytes = 1 petabyte, 1000 petabytes = 1 exabyte and 1000 exabytes = 1 zettabyte. That’s a mind-boggling amount of data! Chief Data Officers (CDO’s) will start to be seen in the Digital Teams of companies around the world as data-handling becomes more crucial to business practices. Continuous Intelligence is a way that businesses will be able to use real-time analytics to deliver reliable digital services, protect against security threats, and consistently optimise their business processes in real time.

What is Artificial Intelligence (AI)?
Simply put, artificial intelligence is when machines demonstrate intelligence that is normally reserved for humans or animals. This is programmed into the machines so that they may learn, problem-solve or interact in ways that a human mind or body would.

How has Artificial Intelligence (AI) evolved in 2020?
Artificial intelligence algorithms are still mostly programmed by human engineers, however in 2020 algorithms have been developed to allow AI programs to evolve themselves. Machine learning tactics have been utilised to automate steps of the process.

What are some examples of Artificial Intelligence?

  • Google Maps – AI enabled mapping that scans road information, accesses real-time roadworks data and uses an algorithm to determine the fastest route. In the future, Google plans to further optimise the service by offering an augmented reality map that updates in real time.
  • Twitter – The Social Media site used AI technology to find and delete tweets that contained hate speech or terroristic language. In 2020, this AI software was used to remove over 170,000 bot accounts that were tied to an operation to spread pro-China messages. As social media misinformation continues to rise, AI algorithms will be a crucial part of the fight to prevent the spread.
  • Tesla – Tesla’s self-driving car computer uses two AI chip ‘brains’.

What is the future of Artificial Intelligence (AI)?
AI enabled chips, the further evolution of data highways and AI developments to aid in cybersecurity/preventing data breaches, are some of the things to look forward to in 2021. Smart homes are predicted to become more prevalent, with devices like Nest utilising AI to help recognise what you like, keep your home environment comfortable and your family safe.


About us

What is TDR and what do we do?
TDR stands for ‘Telecommunications Dispute Resolution’ a free and independent service that helps consumers manage complaints about any product or service from their telecommunications provider. We resolve complaints about landline, mobile and internet issues.

Why are we sharing this?
We decided to do a blog to inform people about the trending topics happening in the telecommunications industry, as well as sharing our knowledge of disputes in the sector.